What is Co-Branding?

Co-branding is a marketing strategy some SIG members utilize to market their Bluetooth-enabled products using multiple brand names.

Example Scenario

Company A is selling a product that is co-branded with Company B's brand. Do both companies need to be a Bluetooth SIG member and complete the Qualification process?

• Company A and Company B both need to be a member of the Bluetooth SIG
• Only one company has to list the product (complete the Qualification process) – however, the company that is qualifying and listing the product should have their brand more prominent on the packaging

Note: In addition, the Bluetooth footnote must be on the product packaging and must show that both companies are licensed to use the Bluetooth trademarks.

For more information about how to properly brand products with the Bluetooth trademark, please visit our Brand Your Product web page and download the Bluetooth Brand Guide.

For more articles on Qualification topics, please see the Qualification Table of Contents.

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