In order to brand (or re-brand) and sell a Bluetooth® product, your company must join the Bluetooth Special Interest Group (SIG) and complete the Qualification process. To learn more about joining the Bluetooth SIG, please visit: https://www.bluetooth.com/develop-with-bluetooth/join
A member choosing not to use the Bluetooth trademarks must still be compliant with the Bluetooth Patent & Copyright License Agreement. Members are encouraged to review the conditions of the license agreements and consult their legal counsel with any questions regarding the applicable requirements. We are unable to provide any legal advice, including the ramifications resulting from a member’s failure to adhere to the procedures set out in the Bluetooth SIG’s operative, governing documents. For these reasons, we advise that each member company completes the defined processes to ensure they demonstrate and declare compliance to both license agreements.
The Membership Agreements can be downloaded at https://www.bluetooth.com/about-us/governing-documents.
If you do not qualify your product, you become subject to enforcement action. Read the updated policy here for an outline of the escalation schedule. If no corrective actions are taken, your Bluetooth SIG membership could be suspended or revoked.
If you are a retailer or supplier selling or distributing another organization's qualified Bluetooth product, and you are not adding any logos, branding, or representing the product as your own, you do not need to complete the qualification process for the product. However, the qualified product must be clearly labeled and represented as listed on the Bluetooth Product Listing Database.
For more articles on Qualification topics, please see the Qualification Table of Contents.