White labeling is the practice of rebranding another product with your own brand.

For example, Company A manufactures or supplies Bluetooth^® products, and is marketing and selling these products to different companies (e.g. Company B, C, D). Company A can apply the different company's brands on the products, or the OEM can apply their own brand on the products after purchasing. What does either company need to do?

• Company A, B, C, D all have to be members of the Bluetooth SIG
• Company A, B, C, D all have to list the product once for their own company/brand name

Qualification cannot be inherited from your supplier. You must complete the qualification of your product for yourself under your own member company's account.

For more articles on Qualification topics, please see the Qualification Table of Contents.