White labeling is the practice of rebranding another product with your own brand.
For example, Company A manufactures or supplies Bluetooth® products, and is marketing and selling these products to different companies (e.g. Company B, C, D). Company A can apply the different company's brands on the products, or the OEM can apply their own brand on the products after purchasing. What does either company need to do?
- Company A, B, C, D all have to be members of the Bluetooth SIG
- Company A, B, C, D all have to list the product once for their own company/brand name
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