The ® should accompany the Bluetooth word mark when the mark first appears in a particular piece and on its most prominent use. Additionally, if the Bluetooth word mark is being used in a product name - the ® MUST accompany it. In regard to the use of the ® with the figure mark and combination mark - the ® should always accompany both logos. The only exception to using the ® with the figure mark and combination mark is if the logos are going to be printed so small that the ® would be unrecognizable. If the ® will be omitted due to the small size of the figure mark and/or combination mark, the licensee MUST include the footnote to show proper ownership of the logos and that they are registered trademarks. Also note, the Bluetooth combination mark cannot be printed so small that the Bluetooth word mark becomes unrecognizable.

More information on brand guidelines found in the Bluetooth Brand Guide or email Brand.Manager@gmail.com.  

KB0010187