The Bluetooth word mark is a registered trademark and should always be used to describe the proper product category it describes. Therefore, it should always be used as an adjective such as "Bluetooth wireless technology" or "Bluetooth enabled products" on the first use in a particular piece. After used as an adjective on the first use, licensees can use the wordmark as a noun. The Bluetooth wordmark should also never be used as a verb or pun and it should not be used as a possessive; or plural word or be combined with a hyphen.

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